Power Twitter Business Building Tactics Part 2
Part 2
The second and indispensable business tool is a URL (Unique Resource
Locator) shortener. A URL shortener helps to mask the URL and shorten it.
Power Twitter provides a way to shorten a link using bit.ly. The shortcoming of using the feature inside of Twitter is it does not provide you a way to track your URLs.
Tracking and URL management is essential. By tracking your shortened URL you have the ability to understand the effectiveness of the link.
By effectiveness I am referencing how many times the link has been clicked on.
Bit.ly provides click tracking, but even more, it provides details on click conversations and locations of those who clicked on your links.
This helps you understand the behavior of your readers. As an entrepreneur understanding your readers and prospects is extremely important to increasing your conversions.
Bity.ly does provide the tracking feature but not within Power Twitter. Therefore, I am going to suggest you actually go out to the Bit.ly site to shorten your URLs.
Bit.ly also works with various other applications such as Tweetdeck and Twitterfeed.
One outstanding benefit of using Bit.ly is the search feature (http://bit.ly/app/search) provided in Bit.ly.
For example, I entered “apps for twitter.” Given this is the name of my domain, I have an interest in any tweets or posts containing that phrase. The response returned was interesting and very valuable. It will in fact help me to provide targeted desired content.
Bit.ly has something for everyone. To fullfill the developer in you click here.
You can enjoy all the tracking features of Bit.ly by clicking here to create a free account.
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